design
When high-level decisions have been made about a
project it is possible to start detailed planning. It may be
valuable to start some design work before there is
stability project stability but often the design work will need
to be thrown away when this is done.
In the case of a grass roots campaign there will need to
be outlines of main points to communicate, team building,
resources to buy or lease, skills to develop, and
training.
Planning detached from the real world difficulties a project
will face is sometimes termed "armchair design." This can
cause effort to be wasted downstream. Poor planning
may make the actual workers resent the organizers, so
some planning should usually be attempted. Effective
planning keeps morale high.
Some people like and expect high quality, thorough planning
while others like to start the implementation phase as soon
as possible. Sometimes it may be best to limit planning
in favor of starting the "real work" early. This can give a team
quick feedback.
Whatever level of design goes into a project, disagreement
should be anticipated. (Even if people agree on a level
of design initially, there is a tendency to blame planners for
mistakes later.)